Thursday, January 15, 2009

VISTAPRINT LAUNCHES PERSONALIZED KEYCHAINS ACROSS ALL 19 WEBSITES

Latest Product Further Demonstrates VistaPrint’s Ability to
Standardize and Automate While Offering Cost Effective Marketing Solutions for
Small Businesses Across the Globe


VistaPrint Limited (Nasdaq:VPRT), the small business marketing company, today announced the expansion of its promotional product line with customizable keychains now available on all 19 VistaPrint sites. With this launch, VistaPrint takes another step forward in its revolutionary automation and manufacturing processes, by applying patented and proprietary technology to
achieve efficiencies of scale not seen previously in the industry.


VistaPrint is known for its ability to group orders for printing traditional products such as business cards and postcards. In recent years, the company has had success in mapping that technology to produce high volumes of promotional products like window decals, card door magnets, and customized pens. This technology empowers the company to roll out high-quality, cost-effective, customizable keychains, which can be designed and delivered in as few as three
business days. VistaPrint’s full-color keychains start at just $6.99 for one and are the perfect solution for small businesses looking for another impactful promotional tool.

“When we looked at offering keychains we wanted to do it the ‘VistaPrint way’; providing our customers the same value and convenience they have come to depend on from us,” said Tiffany Price, associate product marketing manager at VistaPrint. “Our talented team of software and manufacturing engineers enables us to quickly develop new products that our customers need while our patented and proprietary technologies allow us to print custom products in small
quantities.”

Keychains are made of a flexible material and can be cut into hundreds of designs and shapes for specific industries and professions. They are full color and can include a custom logo and lettering. Available in orders as small as one, keychains are a perfect branding tool for businesses who give keys to their customers, including car dealerships and rental agencies. Small businesses can
also give them out as promotional giveaways to stay on top of mind every day.

Designing and ordering keychains with VistaPrint is simple. Customers can easily
log onto www.vistaprint.com/keychains and match their keychains to their existing VistaPrint products or select from hundreds of design options. They can also upload their own logo, design or picture. Customers also have the option to print and add text to the front and back of their keychain. Prior to ordering, customers can preview their keychain, complete with key ring, in the VistaPrint Design Studio.

VistaPrint offers small businesses peace of mind by providing everything they need to market their business. Products include high-quality and low-cost printed products such as postcards,
business card magnets, andmoving announcements; promotional apparel including hats and T-shirts; and marketing services such as copywriting, Websites, design and postcard mailing.
The company also offers a number of helpful videos and articles on marketing their small business in their virtual Learning Center.
About VistaPrint

VistaPrint Limited (Nasdaq:VPRT) is the small business marketing company having served over 16 million customers worldwide. VistaPrint offers small businesses everything they need to market their business with brand identity and promotional products, marketing services and electronic marketing solutions. A global company, VistaPrint employs more than 1,600 people and operates 19 localized Websites serving over 120 countries around the world. A broad range of marketing products and services are available online atwww.vistaprint.com. VistaPrint’s
products are satisfaction guaranteed.


VistaPrint and the VistaPrint logo are registered trademarks of VistaPrint. All
other brand and product names appearing on this announcement may be trademarks
or registered trademarks of their respective holders.