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Sales of Unique Holiday Cards and Generosity of VistaPrint
Customers Deliver Toys to Children this Holiday Season
VistaPrint Limited (Nasdaq:VPRT), the small business marketing company, today announced that its Toys for Tots holiday card campaign raised over $47,000, which will be donated to the Marine Toys for Tots Foundation to purchase toys for economically disadvantaged children. The 2008 year marks the fourth year VistaPrint has worked with a charitable organization during the
holiday season, but was by far the most successful campaign to date, despite a struggling economy.
“We were very excited to work with such a great charity like Toys for Tots, and the results exceeded our expectations to say the least,” said Trynka Shineman, VistaPrint’s chief marketing officer for North America. “Our customers truly came through during a holiday season that was obviously difficult for everyone given the state of the economy. Holiday greeting cards, especially ones that benefitted children in need, were a wonderful way to spread holiday cheer without breaking the family budget. Toys for Tots do so much great work for children across the country and we look forward to working with them in the future.”
VistaPrint designed six holiday cards featuring a number of iconic Toys for Tots images. Fifty percent of the proceeds from sales of the cards went directly to the Marine Toys for Tots Foundation. The cards were designed by talented VistaPrint graphic artists, who incorporated many of the images commonly associated with the organization, including the Toys for Tots teddy bear.
VistaPrint customers were also given the opportunity to donate to Toys for Tots when purchasing other VistaPrint holiday items. Donations were noted by printing the Toys for Tots logo on the backside of their holiday cards and the amount donated. Both the cards themselves and the backside donation option were embraced by VistaPrint customers.
The objectives of the Marine Toys for Tots Foundation are the same as those of the overall Toys for Tots program: to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for two months each year during the annual toy collection and distribution campaign; and to
contribute to improving communities in the future.
VistaPrint offers small businesses peace of mind by providing everything they need to market their business. Products include high-quality and low-cost printed products such as business cards, brochures,print postcards, and gift certificates; promotional apparel including hats and T-shirts; and marketing services such as copywriting, Websites, design and postcard mailing.
The company also offers a number of helpful videos and articles on marketing their small business in their virtual Learning Center.
About VistaPrint
About The Marine Toys For Tots Foundation
The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps Reserve to provide fundraising and other necessary support for their annual Toys for Tots Program. Now in its 62nd year, Toys for Tots provides hope and happiness to economically disadvantaged children through the gift of a shiny new toy during the Christmas holiday season. Our gifts offer these children recognition, confidence and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports
equipment, make a significant contribution to the educational, social and recreational interests of these children. In 2008, Marines distributed gifts to more than 7.5 million children in over 650 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public and is supported by corporate sponsorships. For more information, visitwww.toysfortots.org.
