Monday, November 8, 2010

NORTHFIELD COLLISION NAMED WINNER IN VISTAPRINT’S MAKE AN IMPRESSION CONTEST

New Jersey-Based Auto Repair Shop to Receive $10,000 Marketing Makeover

Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional marketing products and services to micro businesses and the home, today announced that Northfield Collision Repair of Livingston, New Jersey has been selected as a winner of the Vistaprint “Make an Impression” contest. Themicro business will receive a marketing makeover valued at $10,000 from Vistaprint.

Over 875 U.S.-based micro businesses entered Vistaprint’s contest for a chance to receive one of four $10,000 marketing makeovers. The grand prize packages include a $600 HP gift card, a Web commercial produced byPixability and a full marketing package – including a targeted direct mail campaign - designed by Vistaprint’s creative design team. The goal of the contest was to give four deserving businesses the chance to take that next step and truly market themselves like they never had before.

Northfield Collision was picked as a winner because owners Jennifer and John Condron’s story is one that many micro business owners can relate to. The business was founded after a failed business deal put the Condrons out of employment. Like all entrepreneurs the family puts everything into the business. They currently work 60-70 hour weeks and have limited time to market their business. That will change now that they have been selected as one of Vistaprint’s contest winners.

“We are honest and hardworking people who believe now is the time to make a difference,” said Jennifer Condron. “Our customers are like new friends and we do everything we can to make them feel at home. We haven’t been active at all in advertising and we’re excited that Vistaprint is going to help us market our business.”

Founded in 2001, Northfield Collision has been a shop that focuses on customer satisfaction. Since taking over the company earlier this year, the Condrons have made it a point to get to know every customer and believe in the power of an honest handshake and a smile. To build customer loyalty, the company offers daily status updates of repairs and also offers vehicle pickup and delivery service to reduce customer rental expenses. To assist customers without collision coverage on their vehicle, Northfield Collision also offers affordable pricing. Their traditional approach has been successful as they have expanded their business to include a second location with a full detail center.

“Business relationships used to be built on face-to-face interactions and handshakes, so in a way Northfield Collision is a throwback business,” said Bridget O’Brien, vice president of marketing communications at Vistaprint. “Apart from this personality behind the company, they haven’t done much marketing. Our team is excited to bring their motto of ‘Now you truly have a friend in the business’ to marketing materials. We hope that this will help increase their local exposure.”

Winners of the “Make an Impression” Contest” were selected by a panel of Vistaprint executives as well as voting done on the contest micro site. Entries received up to 30 points for originality, how they would use the prize package, entrant industry and up to 10 points from the open voting period. The full contest terms and conditions can be found here: http://bit.ly/9BSe46.

Vistaprint offers a multitude of products and services micro businesses need to effectively market to and increase a customer base on a limited budget. Products include printed options such as postcardspicture Christmas cards, Christmas labels, invitations, and business cards; promotional apparel like hats and T-shirts; and marketing services such as websites and email marketing.

About Vistaprint
Vistaprint N.V. (Nasdaq:VPRT) empowers more than 9 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs approximately 2,500 people, operates 22 localized websites globally and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day at www.vistaprint.com.

Vistaprint, the Vistaprint logo and Make an Impression are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.