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Vistaprint USA, Incorporated, a wholly-owned subsidiary of Vistaprint N.V. (Nasdaq: VPRT), the company that provides high impact personalized products for small businesses and the home, today announced a joint marketing relationship with USA Water Polo (USAWP), the Olympic National Governing Body for water polo in the United States. The relationship will allow USAWP and Vistaprint to offer high-quality printed products and services to more than 500 member clubs across the country. A co-branded website will offer custom content specific to USAWP, allowing consistent branding across mediums and promotion of events and tournaments throughout the year.
As part of the relationship Vistaprint has also agreed to sponsor USAWP and underwrite a portion of its marketing efforts in 2010 by providing USAWP with free Vistaprint products that will allow USAWP to promote its events more effectively – including its recently launched Splashball™ initiative for 5 to 9 year olds and its Olympic teams – on a national level, helping drive interest, participation, and attendance.
Through Vistaprint’s Business Solutions platform, USAWP club administrators can log onto a specialized co-branded website to create custom printed products like business cards, banners, posters, and brochures that maintain the overall look and feel of the USA Water Polo brand. Products are discounted for club administrators and can be received in as little as three business days.
“In talking to USA Water Polo regarding its needs for consistently branded marketing materials that would be accessible by local clubs, it became apparent that our Business Solutions platform was a perfect fit,” said Karen O’Connor, director of solutions development at Vistaprint. “They have been a great partner to work with and we’re excited to see the results. We also look forward to seeing what kind of impact sponsoring such a great organization will have on our brand awareness.”
“We’re an organization that is working hard to grow our sport, from the youth level all the way up to the US National team,” said Chief Marketing Officer for USA Water Polo, Inc., Jennifer Rottenberg. “We needed a partner who would enable our local clubs to quickly and easily access high-quality marketing materials they could use in everyday promotions, and Vistaprint provided the solution we needed.”
About USA Water Polo
USA Water Polo, Inc. is the national governing body for water polo in America, overseeing our United States Olympic program as well as 20 different championship events annually, such as Junior Olympics and Masters Championships. With more than 30,000 members, USAWP is also the sanctioning authority for more than 500 tournaments nationwide. USAWP is committed to the development of the sport nationally. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.
About Vistaprint
Vistaprint N.V. (Nasdaq:VPRT) provides more than 8 million small businesses and consumers annually with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,950 people, operates 20 localized websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at www.Vistaprint.com, and are satisfaction guaranteed.
Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.
