Thursday, July 9, 2009

EMAIL MARKETING CAMPAIGN NETS VISTAPRINT NEDMA GOLD

Company’s Creative Marketing Team Awarded First Place for Email Campaign Entry at 28th Annual New England Direct Marketing Association Creative Excellence Awards Ceremony

Vistaprint Limited (Nasdaq:VPRT), the small business marketing company, today announced that the company has been awarded a Creative Excellence Award by the New England Direct Marketing Association for the third straight year, this time securing a first place finish. The company’s entry in the “Interactive E-mail (B-to-B)” category was awarded a gold award at the 28th annual awards ceremony, held in Boston on June 10. In previous years, Vistaprint was awarded a silver (2007, Catalog) and bronze (2008, Consumer Email) for its direct mail marketing entries.

“Direct marketing is a vital part of Vistaprint’s business, and it’s just one area where we have succeeded in driving sales,” said Chief Marketing Officer of Vistaprint North America, Trynka Shineman. “This award is a testament to the innovation, creativity and execution of our talented marketing team. The winning campaign not only featured a valuable discount, which is something that our customers have come to associate with us over the years, but also offered advice and tips to our customers on how to market their business from a source that they trust. Like many of the campaigns that we run, it gave our customers something they can’t get from other companies.”

The winning entry was one in a series of Vistaprint’s recent email marketing campaigns that have featured a specific product along with educational insight and suggestions. The campaign was created in a collaborative effort between the company’s internal creative marketing and email marketing teams.

Vistaprint offers small businesses peace of mind by providing everything they need to market their businesses whenever they want it. Products include high-quality printed products such as business cards, business stamps, print postcards and postcards; promotional items such as hats, T-shirts and pens; signage including lawn signs, car door magnets and window decals; and marketing services such as copywriting, email marketing, Websites and design and postcard mailing. All of Vistaprint’s products are priced at a value to meet any company’s budget and ordering is easy and convenient; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Products can be designed, ordered and received in as little as three business days.

About New England Direct Marketing Association
NEDMA, the oldest regional direct marketing association in the country, supports the use of – and innovation in – all forms of direct marketing media, from direct mail to interactive, advertising, broadcast, telemarketing and more. Each year the NEDMA awards honor innovative direct marketing campaigns and individual submissions that produce dramatic results.

About Vistaprint
Vistaprint Limited (Nasdaq: VPRT) has provided more than 19 million small businesses and consumers the easiest way to make an impression at the best price. With a transformational business model supported by patented technologies, Vistaprint offers products ranging from business cards, brochures and websites to invitations, thank you notes and calendars. A global company, Vistaprint employs more than 1,600 people, operates 19 localized Websites and ships to more than 120 countries around the world. Vistaprint’s broad range of products and services are easy to access online, 24 hours a day, at www.vistaprint.com, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are registered trademarks of Vistaprint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.