Wednesday, September 24, 2008

LEARN HOW MARKETING COPY CAN BOOST A SMALL BUSINESS

Hamilton, Bermuda — September 24, 2008

VistaPrint Will Teach You How to Create Impactful Messaging for Your Business

VistaPrint Limited (Nasdaq: VPRT), the small business marketing company, today announced that it is launching its latest Webinar titled, “Use Your Words: The Art of Crafting Compelling Copy.” The Webinar is free and will be held on Friday, September 26, 2008 at 2:30 p.m. EDT. This informational Webinar will show participants how effective and important good marketing copy and messaging is to promoting a small business.

“Some of the most pressing questions we get from our customers are regarding the types of messages and copy they should put on their marketing materials – including brochures, business cards, and postcards,” said Mindy Sanderson, VistaPrint’s small business marketing specialist. “In this Webinar we will focus on helping customers develop and implement some key messaging tailored to their target audience to achieve maximum impact.”

Once small businesses make the determination that marketing is important and a key element to success, they must take the necessary steps to ensure that the words they are using convey the right messages regarding offers, services, discounts, and their brand. Small businesses need to realize that just taking the steps of marketing to their customers and potential customers isn’t enough. The messaging embedded in those campaigns must elicit positive responses and educate and motivate customers to purchase.

To date, thousands have logged on to listen to small business marketing experts from VistaPrint. More information is available at http://www.vistaprint.com/events. Registration is completely free and easy to complete. In addition to live Webinars, VistaPrint also offers pre-recorded Webinars 24 hours a day, seven days a week from our “On Demand Marketing Tips” section.

VistaPrint offers small businesses peace of mind by providing everything they need to market their business. Products include high-quality and low-cost printed products such as holiday cards, postcards, pre-inked stamps, and check printing; promotional apparel including hats and T-shirts; and marketing services such as copywriting, Websites, design and postcard mailing. The company also offers a number of helpful videos and articles on marketing their small business in their virtual Learning Center.

About VistaPrint
VistaPrint Limited (Nasdaq:VPRT) is the small business marketing company having served over 15 million customers world-wide. VistaPrint offers small businesses everything they need to market their business with brand identity and promotional products, marketing services and electronic marketing solutions. A global company, VistaPrint employs more than 1,400 people and operates 19 localized Websites serving over 120 countries around the world. A broad range of marketing products and services are available online at www.vistaprint.com. VistaPrint’s products are satisfaction guaranteed.

VistaPrint and the VistaPrint logo are registered trademarks of VistaPrint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.