Thursday, December 17, 2009

IT’S NOT TOO LATE TO ORDER YOUR HOLIDAY CARDS

Vistaprint Allows for a Three Day Turnaround and Customizable Options

Vistaprint N.V. (Nasdaq: VPRT), the company that provides high-impact personalized products and services for small businesses and the home, is offering the easiest and most convenient way to design and receive holiday cards this season. Those that might have waited until the last minute to order and send their holiday greeting cards still have time. With Vistaprint, customers can choose from hundreds of design options, customize their cards with photos, colors and text, and get high-quality cards delivered in as little as three business days.

“At this time of year, people are busy and oftentimes one of the things that fall by the wayside is the Christmas or holiday cards,” said Melissa Crowe, vice president of marketing services at Vistaprint. “In the past, that meant having to run out to the store to grab whatever they had left on the shelves. Now you don’t have to settle for those standard cards – you can hop online and design your own unique card in just minutes, 24 hours a day, seven days a week. In addition, with shipping options as fast as three days, you can have them out to friends and family in no time.”

Vistaprint offers a host of great holiday options at a tremendous value, including a newly released designer collection that features unique designs, 5’’ x 7’’ flat and folded photo cards, 4’’ x 8’’ photo cards, foil accented cards, and a plethora of design options. These include photo collages, heartfelt messages, and even caricatures. Customers can choose from glossy or matte stock, and for the holiday season, can get as much as 50 percent off by going to www.vistaprint.com/holiday.

Vistaprint has also partnered with the Marine Toys for Tots Foundation to offer unique holiday card options, including cards that feature iconic Toys for Tots images as well as one card designed by children in a West Virginia community center helped by the charity. Purchasers of these cards can know they are making a difference this season because 50 percent of the proceeds from sales of the cards will go directly to the foundation. Customers who wish to purchase the cards can go to www.vistaprint.com/toysfortots.

In addition to holiday cards, Vistaprint offers customers convenience by providing printed products they can hold confidence in. Products include high-quality and low-cost printed products such asaddress labels,postcards andbanners; promotional apparel including hats and custom T-shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.

About Vistaprint
Vistaprint N.V. (Nasdaq:VPRT) provides more than 8 million small businesses and consumers per year with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range frombusiness cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,850 people, operates 20 localizedwebsites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, atwww.vistaprint.com, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Thursday, December 10, 2009

VISTAPRINT SURVEY INDICATES THAT ONLINE MARKETING TAKING HOLD AMONG SMALL BUSINESSES

Small Business Survey Shows Many Likely to Adopt Email Marketing
and Social Media Options in 2010

Vistaprint N.V. (Nasdaq: VPRT), the company that provides high-impact personalized products and services for small businesses and the home, recently conducted a comprehensive survey that unearthed interesting trends in small business marketing. According to the survey results, small businesses are likely to increase their use of online forms of marketing including email marketing, paid and organic search, and custom websites over the next 12 months. As small businesses have more time and money to focus on marketing, many indicated that they are considering testing online programs, among other areas.

“It’s apparent from the results of our survey that small businesses are adapting to market changes and are considering trying other methods, including online initiatives,” said Trynka Shineman, chief marketing officer for Vistaprint North America. “Not only are online options like email marketing, local search and unique websites cost efficient, especially in a recession, but the Internet is where potential small business customers are moving. This survey has confirmed that small businesses will start to try and incorporate online options as part of their overall marketing plan. Of course they are still using tried and true methods like direct mail, but it seems they are more willing to diversify than ever before.”

Vistaprint’s survey was an in-depth look at marketing avenues that small businesses are currently embracing. After analyzing the results of the survey, Vistaprint expects the following small business behaviors in the next year:

• Email marketing will continue to be a very important marketing tactic, as small businesses cited it as one method that they have most commonly used or would be likely to try moving forward.
• Social media avenues like Twitter and Facebook are an area many small businesses will look to explore and capitalize on in the next 12 months. Time is the biggest perceived barrier to these efforts.
• Despite time and money being perceived barriers to starting websites for small businesses, it’s clear that their adoption rate will continue to increase, especially amongst micro and single proprietor businesses. Currently only 38 percent of small businesses have a website.
• YellowPage ads and listings continue to be frequently used, indicating that local search is very much an area of focus for small businesses, especially online.

The survey also found that small businesses might need more education when it comes to marketing, including resources they can tap into. Almost 50 percent of the survey respondents don’t regularly seek any type of advice or counsel with regard to their marketing efforts. When they do, they typically look online for resources. Only four percent took advantage of their local Small Business Administration office, and only eight percent actively participated in their local chambers of commerce. Finally, many small businesses are interested in testing and tracking their marketing campaigns, but only 50 percent are currently doing so to ensure success.

Done in conjunction with Hawk Partners the survey was conducted over a one week period and looked at 300 various employers, including businesses with a sole proprietor, businesses with two-10 employees, and over 10 employees for a true sampling of small business behavior.

The entire study can be found at the Vistaprint Small Business Blog.

Vistaprint offers small businesses peace of mind by providing everything they need to market their business. The company continues to diversify its marketing products and services, both online and off, recognizing that customers continue to need many different avenues to reach customers. Recently the company announced the unveiling of a local search option for small businesses, and also offers email marketing services, website hosting and design services, andpostcard marketing services. Products include high-quality business cards andpostcards and promotional apparel including hats and T-shirts, to name just a few.

About Vistaprint
Vistaprint N.V. (Nasdaq:VPRT) provides more than eight million small businesses and consumers per year with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,850 people, operates 20 localizedwebsites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, atwww.vistaprint.com, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Thursday, December 3, 2009

VISTAPRINT UNVEILS EXCLUSIVE DESIGNER COLLECTION

Company’s Talented Designers Create Unique Content for 2009 Holiday Season

Vistaprint N.V. (Nasdaq: VPRT), the company that provides high-impact personalized products and services for small businesses and the home, today announced another avenue for customers to spread holiday cheer with an exclusive designer collection. These designs were selected from a bevy of concepts submitted during an internal competition among Vistaprint’s talented internal design team. The unique cards feature designs based on creative industry trends that are expected to be popular for the 2009 holiday season.

“Sending out holiday cards is a time-honored tradition during the winter season, and people want to send a stylish greeting that is unique and really stands out,” said Jeffrey Prus, vice president of content and user experience at Vistaprint. “Our customers can distinctively express themselves with our designer collection, which was specially created by our own talented designers, and the best designs were hand-selected by the management team. Not only are the cards high-quality and fully customizable with photos and text, but they are also a great value.”

Earlier in the year, Vistaprint’s management team issued a challenge to the company’s internal design team with a unique contest. The premise was to design an original concept for a holiday card that captured the trends of the season and showcased the designer’s individual personality and style – the winning designs, as selected by the management team, would be sold exclusively on the company’s site. Out of the dozens of submissions, the team selected several designs and expanded on them for the collection. To see images of content, please visit Vistaprint’s Flickr page.

“We all used this challenge as a way to share with our customers their individual design styles. The team pushed their designs to meet current trends while introducing their unique personality, and in the process set new trends for this holiday season,” said Megan Morahan, consumer products art director at Vistaprint. “I’m amazed with the team and what they accomplished in such a short time.”

This collection is comprised of both photo and non-photo design templates that are sure to make an impression among the holiday cards received by friends and family and is available exclusively in 5”x7” flat high-quality matte stock, starting at $11.48 for 10 cards. Much like the company’s other products, the designer collection holiday cards are fully customizable and easy to order. Customers simply log onto www.vistaprint.com/designercollection. Once a design is selected, they can customize their cards with family photos and text and have the cards delivered to their home in as little as three business days.

In addition to the designer collection, Vistaprint offers consumers convenience by providing printed products they can hold confidence in. Products include high-quality and low-cost printed products such as graduation announcements, postcards, return address stickers, and Christmas cards; promotional apparel including hats and T-shirts; and marketing services such as
websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.

About Vistaprint
Vistaprint N.V. (Nasdaq:VPRT) provides more than eight million small businesses and consumers per year with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,850 people, operates 20 localized websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at
www.vistaprint.com, and are satisfaction guaranteed.

Vistaprint and the Vistaprint logo are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.